THE ARCHIVES
A collection of thoughts and concepts that we’ve made and saved for your viewing pleasure
VOLKSWAGEN
Only a true icon could have their entire legacy captured in one simple word. Think Queen, Elvis, Beyonce, Madonna, Prince, Rihanna.
We’ll cement the Golf’s rightful place as an icon by reminding people that only a special few can be instantly recognised by a single word.
VO (Male): You could say…
SFX: Our VO artist clears his throat and takes a long, deep breath.
As he reads through the following lines, his pace progressively quickens until he’s at the point of
running out of breath, desperately trying to get the last few words out.
VO:
SFX: Our VO catches his breath, like a drowning swimmer emerging from the water.
VO: Or you could just say Golf.
Yeah. That’s much easier.
VO (Female): The 2025 Volkswagen Golf is here.
Let’s go for a drive
It’s a refined driving machine offering unparalleled driving performance with a 1.4 litre
turbocharged TSI engine delivering up to 235 kilowatts of power and 400 newton metres of torquecomplementedbyastrikingexteriordesignthat’sguaranteedtoturnheadswhileyousitbackinapremiuminteriorandenjoythehighqualitytouchesliketheInnovisionCockpit,wirelessappconnectandtheHarmonKardonpremiumaudiosystem.
BIO-OIL
Bio-Oil is designed to help improve the appearance of scars & stretch marks, so we decided to bring a fun little idea to life:
VOLKSWAGEN
Would an icon be an icon if it had to tell people it was iconic?
The Golf is such a quietly confident icon, that no context is needed to get driving enthusiasts excited.
New Golf.
Enough said.
We open on the new Golf parked on an empty rooftop carpark. A majestic sunset illuminates the sky behind it.
SFX: Ambient city sounds.
VO (Male, mid-30s): The new Volkswagen Golf is here.
What more do we need to say?
Out VO artist steps away from the mic and addresses a producer in the room with him.
So what more do we need to say?
Producer: Nothing. That’s it.
VO: Sweet! Early mark.
SFX: We hear the man take off his headphones, open a door and then close it behind him.
We then have 5 seconds of silence followed by…
Female VO: Volkwagen. Let’s go for a drive.
He looks back at the camera with a gleeful, child-like grin oh his face, and gives us a thumbs-up.
A man with a dorky yet endearing demeanour awkwardly steps into the frame.
A super fades in over the man.
SFX: A car horn honks somewhere below. A siren faintly wails in the distance.
He points at the Golf with his thumb.
SFX: The distant hum of traffic continues. The man makes no noise.
SFX: We hear the chirp of the Golf being unlocked and then footsteps as the man walks towards it.
We open to a man introducing a new female starter to an existing colleague in an office.
Male Colleague: “And this right here is our go to guy, Dave Baker”
Lady: “It’s so lovely to meet you”
Dave: “Actually…it’s just Dave now”
Confused, their smiles slightly fade.
We then cut to Dave agitated on the phone to tech support as he attempts to make a purchase. After leaving every field but his first name blank, the mandatory fields are coming back with an error.
Dave: “Sir, it’s just Dave, there’s nothing else to say”
We cut to Dave at the doctor’s office where he has just filled out his medical forms.
Female doctor: “Sir, you can’t just write ‘Dave’ on your form. We need to know more about you. Your age, your medical history, your… last name?
Dave: Sighs
We then see Dave at a Volkswagen dealership where he stands with his arms crossed staring at the Golf, shaking his head in jealousy.
Dave: “How do you do it?”
We then cut to a lady scrolling through Tinder. A blank profile with just ‘Dave’ appears. She scrolls to see if he answered any questions, but they are just blank.
VO: Golf. One word says it all.
SFX: Volkswagen sting.