FAME IN OUR VEINS

FAME IN OUR VEINS

The need for blood doesn’t discriminate, even celebrities rely on blood donations.

So, we’ll attribute the careers of well-known celebrities to 'regular' blood donors to demonstrate that you never know where your blood will live on.

All executions spotlight celebrities that have received a blood transfusion in their lifetime and how they owe their success to a blood donor. The ads demonstrate the unknowing impact your blood can make on a life, a career and an industry.

Radio 30”

VO: You might not know it, but Paul Grenfield is kind of a big deal.

He kinda sorta sold a whopping 8 million albums.

And then, ahh…in a way…became the first female artist to have five #1 singles from a debut album.

Coz you see, Paul donated his blood to the Australian Red Cross, which was used for Delta Goodrem’s
life saving cancer treatment.

Your blood can do powerful things. Donate today.