During major events, like NRL matches, increased traffic on the roads can hinder the speed at which food is delivered.

So, we’ll take advantage of DoorDash’s existing partnership with the NRL to generate organic reach through a controversial petition.

DoorDash will launch a petition via their social media channels that encourages people to support their commitment to fast delivery. The proposed change will allow DoorDash delivery drivers to use bus lanes during NRL games when traffic is heavy. The petition is designed to spark playful discourse around whether this should be legalised, attracting PR and instilling the brands commitment to ensuring the fastest delivery in the minds of consumers.